In order to become an influencer, you’re going to need to build an audience. Your friends and family might be a good place to start, they also might be the thing that’s standing in your way. Your parents might think what you’re doing is crazy, or the thought of people you know in real life seeing what you produce might be what’s stopping you from producing your best content. One of the marketing exercises I’ve done is to think about who my ideal audience would be. In plain english, What Kind of Influencer Do You want to be?
Make A Space
Tim Ferris states that it’s much easier to create a niche than to try and take over one that has a long standing top dog. Although much against my wishes, it would be hard for me to become the biggest influencer in the broad field of gaming. In contrast an american gamer who makes music, draws decently well, takes photos, and produces videos while living in Japan is a little harder to come by.
Like Rob Dyrdek says in the power of broke
Build Your Own Box
Rob Dyrdek
It’s about finding a spot where your talents, passions, and interests meet and sustaining yourself by doing something that you love. That doesn’t mean you can half ass and get where you want to go. There’s a quote that states if you’re in the Top Fifteen Percent of your fifteen percent of your field there are opportunities for you. Scott Adams says that you can live an extraordinary life by becoming very good(top 25%) at two or more things.
As a top 3% League Of Legends Player(Peak Elo Plat 2), I’m still waiting on my opportunities. I’m still continue to chase my dream of becoming a full time content creator. Hit me up on twitch.
My. . . Space
A necessity for anyone trying to become an influencer, having your own website is a major advantage. Websites are very flexible and are capable of organizing content from multiple platforms into an easily digestible form. Having traffic on your website allows you to monetize your influence via online shops, advertising, and affiliate marketing. Having a website also allows you to paint a more clear picture of what your brand represents. For anyone old enough to be familiar with old school myspace, it’s kind of like.
My Recommendation
I recommend the use of wordpress because getting started is easy and it leaves room for growth. When I started blogging, I started on wordpress.com. If i had to do it over again I’d buy your own domain and hosting and installing wordpress on it. This allows you to advertise, use plugins, and more storage without having to pay for wordpress.coms hefty business plan fee.
- Buy a domain
- Buy a hosting service(These Steps Are Often Done Together)
- Install WordPress
- Edit Your Homepage
Boom you’re live with a website! Adding content like pages, blog posts, and helpful plugins is a never ending process. Getting started is the hardest part.
There are other simple website building tools like Wix. However I haven’t had much experience with them so feel free to explore.
Some Influencers Don’t Have Websites
There are some influencers that don’t have websites at all, staying confined to Twitch, Instagram, or YouTube. Although they are doing much better than me, they are hampering themselves by not having a website. Tyler1 has a barebones website, he benefits from having an online store.
